A Mother's Promise
The moment a woman discovers she's pregnant she joins a "village" that freely exchanges critical and timely advice. Today that village is likely to be made up of the digitally savvy and is facilitated through digital communication. We created a social movement highlighting the importance of child safety. Nearly 2,000,000 social impressions were formed surrounding this movement and the highlight of Evenflo as a direct supporter. Multi-platform and multi-phased social media initiative including a Facebook tab, YouTube, Twitter, blogger outreach, iMedia on social networking and parenting sites, coupon initiative and non-profit partnerships. Created while working with WonderGroup.
A Mother's Promise
The moment a woman discovers she's pregnant she joins a "village" that freely exchanges critical and timely advice. Today that village is likely to be made up of the digitally savvy and is facilitated through digital communication. We created a social movement highlighting the importance of child safety. Nearly 2,000,000 social impressions were formed surrounding this movement and the highlight of Evenflo as a direct supporter.
The moment a woman discovers she's pregnant she joins a "village" that freely exchanges critical and timely advice. Today that village is likely to be made up of the digitally savvy and is facilitated through digital communication. We created a social movement highlighting the importance of child safety. Nearly 2,000,000 social impressions were formed surrounding this movement and the highlight of Evenflo as a direct supporter.
Multi-platform and multi-phased social media initiative including a Facebook tab, YouTube, Twitter, blogger outreach, iMedia on social networking and parenting sites, coupon initiative and non-profit partnerships.
Created while working with WonderGroup.
