Kellogg's Mother's Cookies

Kellogg's Mother's Cookies | Make Every Day Mother's Day Mother's Cookies, classic cookie brand beloved on the West Coast, made its comeback in 2009. To announce it, WonderGroup launched a digital advertising campaign, grass-roots promotional tour and blogger outreach based around this "Make Every Day Mother's Day." “Make Every Day Mother's Day” is a celebration of Mother’s Cookies loyal fans, who were so integral in bringing the brand back. It relives fans’ joyous reaction to hearing their favorite cookies has returned. In this campaign, we gave fans an outlet and hub for all their user-generated materials about Mother’s Cookies, letting them identify which cookie they love most and why it’s their favorite. Our aim was to show the fans as a large, connected community, united around a classic cookie brand. A traveling live photo booth and video station was erected where Mother's lovers express their excitement with their favorite Mother’s Cookie. Once captured, the pictures and video are posted to the Mother's Cookies Facebook Tab and site for instant social sharing and customized printable downloads. Tour cities included: San Francisco (home of Mother's Cookies), Los Angeles, Kansas City, San Antonio, Phoenix & Chicago.