Tressa

Tressa Tressa has led the hair care industry with innovative product formulations and educational offerings for over 40 years. Tressa exclusively supports entrepreneurial full service professional salons. They are dedicated solely to stylists' needs and helping them grow their businesses based on honesty and integrity. They stand by their stylists and are dedicated to the science of hair care creating breakthroughs like this line of styling products. The design team at Lion & Associates concepted and created this new line of styling products from product formulation, bottle form, identity, creative copy writing, print advertising, POS, 3D PR product display and in-store marketing materials, all the way to shelf success. This is one example of many product line launches that we partnered on with Tressa. The Form Follows Function theme, unique bottle design and evocative photography led Vertu to be a great success story for the brand.